“Golfers love to travel and play in courses all over the world, and Kenya has truly emerged as a favoured destination, hence the need to improve our golf offerings to tap into this new market,” said Rod Taylor, Marketing and Communication Manager Aberdares Golf Estate.
These activities are driven by the tourism high seasons – from mid-June to October and mid-December to February – while March to mid-June and November to mid-December, are periods of low tourism.
Recent study shows that more than three-fifths of Chinese golfers spend more than Sh140,000 a year on golf, and more than a quarter spend more than Sh700,000 a year – with many of these golfers combining travel and tourism with golf.
This spending sees a whole new economy begin to develop around golf, with reports indicating that over 1 billion people globally watch golf channels on television compared to a 400million soccer audience.
This goes together with high spending that comes as a result of golfers tourists presence with such as destinations with direct flight connections – with golfers not as adventurous as some other travelers. Currently, only one golf course in Kenya has this facility, calling for increased investment in these areas.